Trust in AI is rising, even for complex reasoning and personal advice. Based on a survey of 200 enterprise users, this study examines how platform perception, reliability, and confidence are shaping real-world adoption decisions.

Dec 2025 - Our study of everyday AI users found proficiency grows through hands-on practice and curiosity, using familiar workflow tools. Skills center on clear prompting, applying AI, understanding capabilities, and evaluating outputs

Overly nuanced survey questions risk confusing respondents and lowering data quality. This article shows how to spot when detail becomes noise and offers simple strategies to streamline surveys while preserving meaningful insights.

Loyal customers are the backbone of any business—but how do you know which ones are truly secure? In our latest article, we explore a 2025-ready approach to loyalty measurement using the Secure Customer Index (SCI®)

Gen Z may be fluent in tech, but are they digitally literate in the ways education still expects? In this post, we reflect on how Gen Z’s mobile-first habits, AI access, and app-driven experiences are reshaping what digital fluency actually looks like, and why that matters when we talk about learning, assignments, and classroom expectations.

AI dominates innovation conversations, but most product leaders know the real challenge isn’t generating use cases—it’s deciding which ones to pursue. Traditional vetting struggles with AI’s hype, complexity, and risk.

Card sorting is often thought of as a UX technique, but its value goes far beyond navigation. We explore how to use card sorting more strategically when building systems and structures that need to reflect human understanding - not just backend organization.

In our latest article, we reflect on why a good survey experience is just as important as good survey logic, and how prioritizing both leads to better outcomes.