About Client
A renowned technology company, recognized the significance of partner collaboration in shaping their strategic direction. Derive One was entrusted with the management of Partner Advisory Council meetings, aimed at independently engaging their most important partners in a comprehensive three-year planning process.
Collaborative Planning
This engagement with our client’s most strategic partners was focused on understanding each organization’s perspectives on industry trends, their adaptation strategies, and gathering unbiased feedback on desired investments from our client. The Partner Advisory Council was a key platform for soliciting partner insights and aligning future investments with partner expectations.
Objectives
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The primary objectives were framed as: Engage the Partner Advisory Council independently and obtain their perspectives on important industry trends over a three-year horizon,
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Understand how partners were adapting to these trends and identify potential areas of alignment,
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Gather unbiased feedback on desired investments from partners to shape the client’s strategy and initiatives for the next three years
Key Strategies Implemented
Partner Focus Groups
We conducted multiple focus group sessions with the members of the Partner Advisory Council, comprising strategic partners from across the globe. These sessions provided a platform for open discussions and allowed partners to share their insights, experiences, and concerns related to industry trends and their own adaptation strategies.
Trends and Theme Analysis
Our team conducted a comprehensive analysis of the focus group discussions, identifying key trends and themes that emerged from partner perspectives. These trends encompassed technological advancements, market dynamics, customer expectations, and competitive landscapes. Thorough analysis helped uncover underlying opportunities and challenges for our client.
Partner Points of View Analysis
In addition to trend and theme analysis, we conducted a deep dive into each strategic partner's point of view. By understanding individual partners' perspectives, expectations, and business priorities, we gained valuable insights into their specific investment preferences and areas of strategic alignment with our client.
Impact
High Satisfaction Scores
Engagement with the Partner Advisory Council yielded high satisfaction scores. The independent nature of the engagement instilled confidence and trust in the client’s commitment to their partner’s success.
Informed Strategic Decisions
By understanding industry trends and partner perspectives, the client could align their investments with evolving needs of their partners.
Enhanced Partner Collaboration
Partners felt valued and recognized as critical stakeholders in client’s success. The collaborative approach helped build stronger relationships, leading to increased partner loyalty and advocacy.
