CASE STUDY: Analyzing customer databases to maximize targeted contactability where customer information is not given
CASE STUDY: Providing prescriptive guidance on how to increase customer satisfaction scores
March 26, 2019
Article: Decision Based Data and AI in Real Estate
March 27, 2019
Decision: What method will increase the number of contactable customers so that we can target them for key programs and outreach?
Data Capture: Developed an Excel based model detailing changes in contact areas and audience counts.
Model Building: Developed an implemented a statistically based lookalike models for three target audiences.
Value Based Insights: Provided monthly insight reports, highlighting major shift in customer categories.
Analytics Support: Established reporting dashboard with customized summaries on geography, segment, and audience.
